Most of the time, the main reason why online marketers create Facebook Fan Pages is to promote their main business or website. Usually, the business that online marketers promote in Facebook has something to do with selling products, services and goods. Because Facebook has a lot of active users (750 million as of the time of writing), using Facebook as a place to reach customers is a great marketing strategy that a lot of online marketers usually employ. This is the main role that a Facebook Fan Page plays for an online marketer and a lot of people are benefiting well using this strategy.
However, with the recent development of software and plugins along with the introduction of Facebook Developer Apps, the notion that a Facebook Fan Page can only be used to promote an external website is slowly being erased. A lot of companies today are offering services that allow Facebook Page owners the ability to sell their products without leaving Facebook. The introduction of this new feature is great because it allows an opportunity for Facebook Page owners to earn money directly from their pages. This new development, also known as “Facebook Shops”, was just recently implemented and it is now helping a lot of internet marketers earn money directly from Facebook.
So what is the advantage of setting up your own Facebook Shop inside your Facebook Page? For a lot of internet marketers, the most obvious advantage of setting up a Facebook shop is the ability to directly sell your services and products within Facebook itself. By using your Facebook Fan Page as a direct merchant store, you are removing the possibility of losing a customer’s attention.
Whether you believe it or not, internet shoppers have a very short attention span. If they need to click a lot of links and browse a lot of items in your Facebook Page before they can visit your main website, chances are they will get bored and just look for another place to shop. By setting up your own store inside Facebook, you can easily display all of your items in one go as if your customers are browsing in a merchant shop (think of Amazon or Ebay). This is a great advantage because the purchasing experience of customers are drastically improved and random Facebook fans might even be enticed to buy the products that you sell once they visit your Facebook Page.
Before you can open a Facebook Shop, you must first integrate a special script or code to add in your Facebook page. You can do this through the Facebook Developer App but you must have a deep understanding of programming in order to make things work. There is an easier solution though, which is to install your Facebook shopping cart via third-party software. Some Facebook shopping cart software such as VendorShop and NanoShop are free so you won’t have to pay anything in order to get your Facebook Shop up and running. Other shopping carts such as BigCommerce require a monthly subscription though but they also offer a wider customization feature. Setting up your own shop inside Facebook is very easy as long as you follow the instructions. Look for the best shopping cart that would fit your business and start setting up your own Facebook Shop today!