The strategy of using websites to promote a Facebook Fanpage is a method that a lot of internet marketers are unconsciously employing today. With the introduction of Facebook widgets that make it easier for individuals to connect from the website they are browsing directly to Facebook, promoting a Facebook Fanpage through an external website has never been easier.
If you are looking to increase your Facebook Fans without employing outside help and expensive services from outsourcing, the first place that you have to look into is your own backyard. No, that does not mean that you have to search the backyard of your own house! By saying “your own backyard”, what you need to do is explore the possibility of using your own website as a platform for promoting your Facebook Fan Page. Because installing scripts are much easier done today, even individuals who do not have a background in programming can easily create a link from their website to their Facebook Fanpage without suffering from too much technical difficulty.
If your website is running in WordPress, the easiest method that you can employ in order to link to Facebook directly is plugin installation. There is a special plugin in WordPress called the Facebook Like button plugin which installs a “like” button directly from any external website that runs on WordPress. By utilizing the Facebook Like plugin, a “like” button will automatically appear after each of your WordPress blog post, enabling a reader to spread news about your post.
When you install the Facebook Like plugin and a person reading your blog post clicks the “like” button, a status update will automatically appear in that person’s profile letting everyone know that he likes your blog post. This will not get Facebook Fans automatically but because a news feed is displayed on the Facebook profile of a person once he “likes” your post, the friends of that person can also click on the news feed. This specific action is what allows you to get Facebook Fans. As long as a person clicks on the news feed triggered by the Facebook Like plugin, he or she is automatically redirected to your Facebook Fan Page, allowing you to acquire potential fans in the process.
Another method that you can employ to link an external website directly to your Facebook Fanpage is through the utilization of Facebook Social Plugin. To do this, just go to your Fan Page and click Edit Page. On the left hand side of the screen, you will see an option called Resources. Click on that option and you will be directed to the Facebook Social Plugin page. We only need the “Like” Social Plugin here so just fill in the information needed (this is pretty much self-explanatory once you reach that page) and click the Get Code button. Once you are done, you can now place that code anywhere on your website. When a person clicks this “Like” button in your website, they will become an automatic fan of your Facebook Page!