In the world of internet marketing, building your presence around a popular social networking site such as Facebook is one of the most crucial decisions that you can make for your online business. Remember, Facebook has more than 750 million active users that exchange billions of objects such as web links, stories, blog posts, photographs and videos every month. If, in some way, you are able to build a strong web presence in Facebook through Facebook Fan Pages, the amount of traffic that you can give to your business will most likely spell the difference between your failure and your success.
So how do you get a lot of Facebook Fans after you are done creating your first business Fan Page? If you are willing to shell out money for advertising, the most effective way to achieve lots of Facebook Fans quickly is through the use of Facebook Ads. If you will notice, every time that you visit a page in Facebook there are small ads placed on the right side of your screen containing informations about sponsored stories, businesses and personalities. These ads are administered by Facebook and you can use these ads as a platform for getting lots of “likes” from random Facebook users.
To do this, just log in to your Facebook Page and click the “Create an ad” link which is usually located on the right side of the page. (IMPORTANT: Be sure that you are logged in to your Facebook Fan Page account and not your personal Facebook account when you do this). After that, you will be prompted to set the variables for your advertisement such as the target location, target age group, target interests and the like. These variables will determine if your ads would be displayed on a Facebook user’s page or not.
For example, if you set the “age” variable to Above 18, Facebook users under 18 years old will not be able to view your ads. It is important that you set your ad variables to target your most likely buyers. That way, you can make the most out of your paid advertisement. If you are selling baby shoes and you are based in the United States, a good idea would be to set the ‘geographical location’ to U.S. and the ‘interests’ to baby product so that your ads would show up in pages of people who live in the U.S and at the same time are interested in baby products.
Once a user sees your ad on his page and decides to click on it, he will automatically be directed to your Fan Page. Because of this, you can get lots and lots of Facebook Likes in a short amount of time using the Facebook Ads method. You can choose to pay per click or pay per impression and you can limit your daily funds to as low as $1 a day. If used wisely, creating a Facebook Ad can not only bring you Facebook Fans but also targeted traffic from users that can become paying customers in the future.