Facebook marketing can have a great effect on any business but there is a need to understand the pitfalls of Facebook marketing in order to know exactly what you have to avoid. If you know what can be done wrong you can easily learn what can be done correctly.
One of the most common pitfalls of Facebook marketing is not being able to differentiate between professional and personal approach. Through Facebook you can easily add personal touch and create a good link with a potential client. Unfortunately, when you are running a small business and you are the only person that deals with marketing aspects you can be faced with problems. You will need to find a mix between the professional part of your promotion and the personal approach that you use.
Another pitfall of Facebook marketing is building a profile page but not creating a fan page. Most people start with the profile page and simply forget or neglect the need of a fan page. The Fan page is highly important in Facebook Marketing. With a profile page you can only have 5000 people that are connected but with fan pages there are no limits. There are limits linked with marketing with the use of Profile pages.
One mistake that few people realize is not changing status and not offering new information in profile pages. You have many options that you can use in order to contact fan base. For instance, you can post photographs, write notes or even upload articles. You have to be constant in posting new material. You can even ask for different opinions and start discussions. The bottom line is to encourage discussions and to interact with your Facebook network. Followers will thus be aware of what your company does and they are going to feel involved.
Out of all the pitfalls of Facebook marketing there is one that few understand. Never make the mistake of not inviting followers to pages that they should like and are interested in. This keeps people rooted to your business as you are offering them much more than something that you are promoting. You can even include an opt-in box on the fan page in order to gain email subscriptions.
Most of the pitfalls of Facebook Marketing are linked with not understanding what Facebook is all about. We are basically in front of a social network and you need to socialize in order to be successful. This is the most important thing that you need to consider at all times. All the mistakes that you can do are linked with your fans and followers. You want them to stay on board and you never want to harass them and ask too much.