It is not a secret that article marketing is one of the most effective methods in promoting a Facebook Fan Page. By creating articles that you can market to a wider audience, the chances of your Facebook Fan Page getting noticed in the web is dramatically increased. However, you can take the article marketing strategy one step further by focusing your efforts on general information websites also known as hubs.
If you aren’t familiar with hubs yet, they are general information websites that accept user-generated content. As long as you provide content with informational value for readers and you obediently follow their terms of service, hubs will publish your content to their audience for as long as you like.
So if hubs are similar to article directories in the sense that they provide general information to people, why should you bother in doing the extra job by promoting your Facebook Fan Page through hubs? Well, the answer to that is pretty simple. Hubs are regarded much highly by search engines, especially Google, compared to other general information websites.
Unlike article directories, hubs do not publish plain articles in their websites. In order to get your content published in a hub, you must provide very detailed information and give unparalleled value to the people who will be reading your hub. Because Google favors quality content above all, the ranking of hubs are much higher compared to general article directories that are often regarded as content farms. The result of that higher ranking is much more traffic and higher readership which means that you will have a lot more chance to promote your Facebook Fan Page.
So how do you promote your Facebook Fan Page through hubs? Like article marketing, the first thing that you have to do is think of a topic that is closely related to your niche. If the nature of your online business is selling clothes for babies, writing a highly-informative content about babies is a good place to start. For example, you can write about what colors are suitable for babies or what kinds of clothing materials can cause allergies to babies. You can add pictures and be as creative as you like but always be sure that you are providing very good content to the readers. The strength of promoting through hubs lies in the quality of the content so put all of your efforts in creating the best hub for the subject that you are writing about.
At the end of your hub, allot a space where the links pointing to your Facebook Page should be placed. This space, also known as the author page, will be your key in gaining new fans for your Facebook Page. Most hubs such as HubPages and Squidoo allow only two links for the purpose of promoting an external page. Just to be safe though, try to avoid putting more than two links pointing to your Facebook Fan Page. Additionally, always read the Terms of Service of a hub so you can avoid having your content deleted by the moderators that run the site. By creating a high quality, niche-related content that links to your Facebook Page, you will get a lot of free traffic and Facebook Fans!