One of the most overlooked yet most effective promotional strategies that you can employ in order to gain more fans and likes for your Facebook Fanpage is the use of tags. Unknown to many, the tagging feature of Facebook is one of the easiest, fastest and cheapest methods that anyone can use to promote his Facebook Fanpage.
The tagging feature of Facebook works in a very special way because it can rapidly spread news over the profile pages of people without the need to employ any outside tools. Once you tag a Facebook user in a photograph, a video or a post, all of that user’s friends will be instantly notified of the action and this makes it easier for Facebook Page owners to promote their pages. For example, if you took a photograph of your friend and you decided to upload that photograph, the only way to notify your friend that he is in the photograph is by tagging him. Simply put, tagging is Facebook’s way of letting people know that “you are included here!”. The good thing is that you can utilize this feature as a way to gain more ‘fans’ and ‘likes’.
So how do you use the tagging feature of Facebook to promote you page? Simple. Just upload a photo or a video in your Facebook Page and tag all of your current fans in it. Because tagging notifies not only your fans but also the friends of your fans about the action you have done, you will be able to reach a lot of people quickly including those Facebook users that are currently not your fans.
For example, if you tagged one fan and that fan of yours has 100 friends, those 100 friends are automatically notified of the tag that you made. Because humans are curious by nature, a part of your fan’s friends will surely click on the tag that you created. Doing so will lead those random friends to your page where they will have the opportunity to like your page.
You can even increase this idea further by creating a promo contest and tagging all of your fans in it. Once the friends of your fans follow the tag that you created, they will automatically be led in your promo page where they will be enticed to give you a “like”. Make sure that you state a rule in your promo that only those who like your page can join the contest. This is important because doing this will persuade random visitors to like your page. You don’t have to give out expensive prizes as a reward for the winner of your promo. A free coupon or a free sampling of your product is more than enough to get a lot of likes. Try to use this strategy conservatively though because not a lot of Facebook users like being tagged. If you tag people too often, you might find out that you are actually losing more fans instead of gaining them.