If you are looking to make more money out of your Facebook Fan Page, the first step that you have to take is to get more Facebook fans. And one of the best untapped resources that you can utilize to help you succeed in this endeavor is the creation of viral videos in video sharing websites. Unknown to many internet marketers, the creation of a viral video is one of the most potent ways not only to get Facebook fans but to promote your own website as well. Ever wondered how music artists get so popular in just under a week or two? Yes, you are right. Video marketing websites such as Youtube can really get those massive traffic that all internet marketers are looking for. And the good thing is that you can convert this traffic into earnings if you can transform random visitors from video sharing websites into Facebook Fans.
In Youtube alone, more than a hundred million users are actively looking for something to watch. Some are looking for information while others are just browsing for entertainment. An average Youtube user spends at least 20 minutes per day watching videos. Other video sharing websites such as Metacafe and 4Shared have a much lesser audience, but they are still great sources of traffic. So the key is to basically create a viral video, upload it to these video sharing websites and place a link going in to your Facebook Fan Page. If you do it properly, you might be looking to add another 5,000 to 10,000 likes to your Facebook Fanpage in no time at all.
So how do you pull this one off? The strategy is to research about a trending topic and use it as a starting point for creating your videos. Always make it a point to somehow connect your topic of choice to the niche that you are running so that you can get more targeted views. Because you are looking to get fans that can become potential paying customers in the future, targeted traffic is much more preferable to random traffic at this moment.
For example, if a major world event such as the Olympics is coming and you are in the business of selling baby’s clothes, you can create a video about the babies of the athletes participating in the event. This might need a bit of research, but as always, Google is your friend. After getting your information, try to create a script for your video and outsource the actual video creation to a freelancer who specializes in creating videos. You can opt to do the videos on your own if you are quite knowledgeable but if you don’t have the ability to create engaging videos, outsourcing is your best option.
Make sure that you ask the freelancer you are hiring to include the name of your Facebook Fan Page at the end of your video so that users can visit your page after watching. Placing the name of your page at the beginning of the video is also possible, but viewers tend to forget about it if you place it at the beginning. The best bet is to place the name at the end of the video after people are done watching it so they can visit your Fan Page after.
After you get your video outsourced, upload it to video sharing websites. Youtube marketing is your best choice but don’t forget to upload to other video sharing websites too if you want to get as much traffic as possible. Most websites allow uploaders to include a short description of the video they are uploading. Utilize this feature and make sure that you place a URL or a link pointing to your Facebook Fanpage in your video description. Doing this makes it easier for viewers to visit your page. Finally, if you are using Youtube, use the “video response” function and link your video to an already viral video related to the subject of one you are uploading. By doing so, you are giving your video a chance to be viewed by the people watching the viral video that you are linking to, which adds up more chances for you to get potential Facebook Fans.