Creating a Facebook Fanpage to promote your online business is one tricky task. Once you are done putting up your Facebook Page, you expect hundreds of people to immediately like your page. Sadly, you will be disappointed to know that only a hundred people at most will start liking your page. The reason behind this is that people are not noticing your Facebook Fan page among the thousands of Facebook Fan Pages that exist in the web today. You need to promote your Facebook Page properly if you want to see a significant increase in the number of people liking your page. And to do that, one of the most inexpensive and easiest strategies that you can adopt is article marketing.
Promoting your Facebook Fan Page through article marketing is so easy so there is absolutely no need to get intimidated. In fact, it is so easy that even a person who isn’t internet-savvy can do it without any difficulty. As long as you can write an article with good content and you are able to relate your niche to the article that you are writing, you can easily do an article marketing campaign whose sole purpose is to promote your own Facebook Fan Page.
To start, you must first think of a keyword that you will use as a basis for creating your articles. This keyword is also known as the “seed” and from this keyword you should be able to build an informative article that is somewhat related to the niche of your Facebook Page. For example, if you are running a Facebook Page whose niche is all about selling basketball shoes, you can simply use “basketball shoes” as your main keyword. Try to avoid flowery and complicated keywords at this stage because what you need is just a simple keyword that will describe the nature of your Facebook Fanpage.
Once you are finished thinking of a seed keyword, the next thing that you should do is think about an engaging topic which is directly related to your chosen keyword. So if our keyword is “basketball shoes”, our task would be to think of a topic that will get the attention of the readers. Maybe writing about the latest line of Michael Jordan’s shoes would be a great place to start since a lot of people know Michael Jordan. Using famous personalities as subjects of your articles are great as long as you can connect them to the niche of your Facebook Fanpage. Keep your writing as close to the truth as possible so that the readers will be engaged to read until the end.
Now, this is the most important part that you should never miss! At the end of your article, place the URL of your Facebook Fan Page so that readers can follow your page after reading your article. You do not need anchor texts links at this time because you are not looking to rank for the keyword. Instead, you just want additional traffic so that people can see your Facebook Fanpage and you can gain more fans. More fans == more opportunity to sell which ultimately means more money raked in. After placing your Facebook Fan Page URL at the end of your article, rewrite your article as many times as you want and finally submit it to top-ranking article directories in order to increase your traffic. The effects of article marketing are not instant and may take some time to materialize. But if you are confident that you created quality content that a lot of readers can benefit from, rest assured that fans will start flocking to your Facebook Fan page as soon as your article gets syndicated across the web.